Invesco QQQ’s “Innovation Arena”

Turning a March Madness sponsorship into an AI-powered masterclass in cultural relevance.

Role: Associate Creative Director (Copy)

Year: 2024 + 2025

In 2023, Invesco QQQ, a client who often came to us fAn Immersive, AI-Powered Experience at the Final FourAn Immersive, AI-Powered Experience at the Final Fouror small scale installations at various sponsor events, wanted something different. They had found that their unique offering appealed to both higher income college alumni looking to dabble in the stock market, as well as the investment managers who or and 2025, Invesco QQQ Invesco QQQ is the Official ETF of the NCAA and March Madness. For the fourth year of their sponsorship, they asked us if they should make a social media post.

We suggested they let fans feel what it’s like to play in March Madness, with an Immersive, AI-Powered Phygital Fan Experience at both the Men’s and Women’s Final Fours.

Agency: 160over90, a William-Morris / Endeavor Agency

Partner: Groove Jones (they are great!)