Berkshire Hathaway Homeservices

Berkshire Hathaway HomeServices’ name is both a blessing and a curse. The “Berkshire Hathaway” part and its association with Warren Buffett gives the company immediate credibility in the credibility-starved world of real estate.

But the “Home Services” part? Well, no one seems to know what that means, creating a significant awareness problem for the brand. 

We set out to change that, with a campaign designed to explain what the term “Home Services” means and how those services can benefit four high-value target audiences. 

Here’s a sampling of the well over fifty pieces of content we created to service each step of the media plan.