Coke Zero “Magnificent mondaY”

The worst day of the year comes directly after the best day of the year.

Human people shouldn’t be forced to go to work on the Monday after Super Bowl Sunday. And because Coke Zero can give you real coke tastes AND zero calories, we thought it’d be the best brand to let you enjoy the Big Game AND the day after.

(note: we did this long before a certain condiment brand proposed a similar idea)

Crispin Porter + Bogusky (Boulder, CO) - CD: Matt Fischvogt, ECD: Dave Schiff