STARBUCKS Social - “The REAL PSL”
The Pumpkin Spice Latte (or “PSL”, as his old college buddies called him) is an American hero. That spunky cylinder works tirelessly every Fall to fill our mouths with pumpkin-y goodness.
But what does he do in his off time? I developed the visual concepts and wrote his campaign.
Swift (Portland, OR) - CD: Kimi Petersen, ECD: Cat Hyland
(Please click in the below carousel to cycle through all the images)
Here’s a lovely case study of the campaign if you’d like to see how it all worked.