TRU RED by STaples “Roll up your sleeves”

For years, Staples, the big box office supply store and one-time employer of Dwight K. Schrute, watched the Bics, the Sharpies, and the Pilots of the world rake in the dough. 

Last year, they thought, why can’t we get in on that action? 

So they launched Tru Red - their own line of thoughtfully designed office supplies - and they asked our team to help them create the voice and look of this new brand, along with a brand launch video. 

I’m proud of this one as we shot it during the height of Covid in California. Everyone was still figuring out what we could and couldn’t do, and we had to be adaptable to the production realities, sometimes having to re-write and re-concept at a moment’s notice, to make sure everyone could stay safe.

Partner: Tracey Chan

CCO: Gavin Lester

Agency: Zambezi