TAYLORMADE IRONS “Expect more better”

Look, I’m going to be honest - I don’t know much about golf. So when I was asked to help introduce TaylorMade’s new SIM2 Irons (me during the briefing: “what’s a SIM, and why does he like Irons?”), I tried to infuse a human element into a category known for overly technical ads. 

Partner: Tracey Chan

CCO: Gavin Lester

Agency: Zambezi

And lookie here! Two golf know-nothings ended up creating Taylor Made’s most viewed YouTube video ever. The second place video featured Tiger Woods.